From the SEO Agency, Everything You Need to Know About Search Engine Optimization!

This article describes what Search Engine Optimization is and the basic principles that govern its success as an online marketing and advertising strategy.

With the explosion of social media and networking sites onto the Internet, it really seems as though there is an impossible number of terminologies, computer jargon and acronyms to keep up with. Terms such as B2C, AOL, CPA, CPC, PPC, FFA, RON, SMO and SEM are enough to make even the hardened CEO run in the opposite direction (or get busy delegating). But, if there are two golden concepts that you as the business owner should know about and understand, it is what the SEO agency specializes in: Search Engine Optimization and search marketing.

The SEO Agency: Understanding Search Engines

The SEO agency essentially makes it their priority to put your business amongst the top rankings of related companies on global search engines such as Google, Yahoo and MSN. Argh! What is a global search engine? Don’t stress. You use one everyday to look up the name of the bakery on the corner of Market and Sales Street; or perhaps to research your son’s science project. Essentially, every time you open up your Internet and type in a word or phrase to look for some important piece of information (whatever it may be), you are using a search engine… the name says it all really. There are also local search engines, which restrict their searches to a more refined geographical area, such as a state, city or even neighborhood. So, what is the importance behind what the SEO agency does? Search marketing of course!

Search Marketing: The Importance of the SEO Agency

The Internet has become a fundamental tool in our everyday actions and as much as 75% of the human population turns to its virtual pages when looking for information regarding products and services. If you are reading this, then we can say with 100% certainty that you too use the Internet to look for information! As a result, the Internet has become integral to a business’ search marketing and advertising strategy. If they are not visible online, then to be quite blunt they might as well cut their losses and liquidate. The SEO agency essentially establishes and maintains a business’ online presence and visibility to local and global search engines. This involves a whole number of search marketing strategies, tricks and tools, but the end result is that when someone Google’s “rhubarb pies in Cleveland”, they will find YOUR bakery in the top five to ten results, and not your competitors’.

The SEO Agency: Capitalizing on Attention Span

The SEO agency has come to understand this basic human principle: we do not have the time, patience or the attention span to sift through pages of search engine results. Consequently, it is fundamental for your business to appear on at least the first result page; otherwise you may as well be lost to virtual obscurity. More desirable – and this is what every SEO agency aims for – are the top five to ten results. The benefits reaped from this incredible online exposure are certain to reveal themselves in your quarterly financial statement!

In brief summary, the SEO agency performs a fundamental service to the modern business, no matter how big or small. If you want greater leads, more clients and inflated profits, then seek out the advice and search marketing services of a recognized and experienced SEO agency!

Social Media Marketing: Get Your Message Across

This article explains how simple it is to promote one’s business using the great number and variety of social media websites out there.

For those growing up during an age when telephones were firmly secured to the wall and televisions were a symbol of upper class luxury, computers tend to be somewhat of an enigma. For those growing up during an age when Justin Bieber is more widely known than Albert Einstein… well, computers are second nature; a language mastered at the tender ages of five and six.

But what social media marketing boasts that most other complicated software and technologies do not, is that anyone can do it! Whether you’re young or old; a computer whizz or someone who doesn’t know where the power button is (or what it does). If you have a Facebook account and know how to navigate its iconic blue-bordered pages, then you have the potential to use it as a platform from which to market your business. Regardless of the industry in which it’s based and whether you have one or one hundred employees. Sites such as Facebook, Twitter, MySpace and YouTube all hold great social media marketing potential!

About Social Media Marketing: Benefits

The great things about social media marketing, says experienced social media consultant Kendell Lang, are that it is a potent method for connecting with your target audience. People of all ages, genders, interests, careers, etc. are actively engaged by social media. Facebook alone boasts a membership of hundreds of millions of people across the globe, with each member providing essential marketing information, such as age, gender, likes, dislikes, job industry, relationship status, etc.

It can be applied to any industry in any sector. Whether you are in a budding rock band looking to gather greater crowds for your next gig, or are a dentist with an established practice interested in promoting your services, social media marketing can achieve greater awareness, interest and participation from potential customers, clients and fans!

It’s free! Registration with most of the hundreds of social media and networking sites on the Internet is free, which essentially means that you have all this social media marketing potential at your fingertips for next to nothing! The expenses involved in social media marketing are measured in time and an intimate understanding of what it takes to design and execute an effective campaign.

Getting your message out there is rendered incredibly easy with social media marketing. I personally know of people in their eighties and nineties who are absolutely hooked on sites such as Facebook, Twitter and YouTube. People even have accounts for their animals and soft toys, exclaims social media marketing consultant, Kendell Lang! Essentially, if you wish to get a message across to an audience, social media is the way to do it. A massive billboard on a six-lane highway couldn’t rival the marketing effectiveness of a scintillating status-update on Facebook, or a tenacious Tweet on Twitter.

Social Media Marketing: Here to Stay

What you – entrepreneur, business manager, advertiser, etc. - need to realize is that social media marketing is here to stay. Without geographical, language or cultural boundary, the Internet provides us with this essential component - or lion’s share rather - of any successful marketing and advertising campaign. Get your message across.

Advice from the Search Engine Optimization Agency: The Importance of Content-Writing

"This article discusses blog writing as an effective component of any effective online marketing campaign."

The Search Engine Optimization Agency: An Overview

When it comes to making your business website stand out above its competitors, no one knows better than the Search Engine Optimization agency: content is key! But not just any old content you manage to pilfer from the fathomless coffers of Wikipedia… good quality, original and compelling content laden with key words and phrases. If those infinite marketing anagrams such as SEO, SMO and PPC are enough to send you screaming in the opposite direction, then fear not. That’s what the Search Engine Optimization agency is for: to promote your business in the virtual ether that is the Internet. However, if you are a forward-thinker and would like to understand:

(1) What goes into the generation of content that makes your website interesting and visible online,

(2) Encourages a greater number of people to read your blog, and

(3) Increases your rankings on global search engines such as Google, Yahoo and MSN, then you might just find this article interesting!

The Search Engine Optimization Agency: Writing Le Blog

The blog (a colloquialism of the phrase ‘web log’) is an informative article that can be about anything really, but is ultimately related to the services and products your business has to offer. So, if you own a coffee shop (or a whole coffee shop franchise) you could write social media blogs about anything from the latest brands and blends on the market to how local weather patterns and globally shifting climates affect coffee growth in the regions from which you source your coffee. The potential for social media content is endless, and it should be because marketing through blogs is an ongoing occupation. Blog writing is one of the essential services that the Search Engine Optimization agency provides, since few business owners have the time (and sometimes even imagination) to talk ad nauseum about their own enterprise. However, there is an additional feature of social media blog writing that makes marketing through a Search Engine Optimization agency so effective, and that is keywording.

The Search Engine Optimization Agency: Key Words and Phrases

Within each and every blog posted there should regularly appear key words and phrases that the people out there most frequently search for when looking around for products and services relevant to your business. Search Engines recognize these key words so, if I type ‘best coffee in New York’ in my Google search tab, your business should come up if you have a blog with the key word ‘best coffee in New York’. The trick is to know which key words and phrases are most frequently searched for by Internet users and to incorporate these into your text at about a 2% density; in other words, for every 50 words, your key phrase pops up once. This is referred to as SEO text and the teams at the Search Engine Optimization agency are masters of keyword-rich content generation!

Search Engine Optimization Agency: A Final Note

Ultimately, as it was said, few business owners have the time to write social media blogs for their website, especially when you should be posting one as regularly as twice per week for results to become evident in your Google rankings. As such, it is usually in the best interest of an effective marketing campaign to employ the services of a Search Engine Optimization agency.